Case 05 / 08 · DJ · Producer · Miami
Reid Waters
A DJ who shaped Miami nightlife culture finally got a front door that sounds like him.
- Artist site
- Events
- Brand partners

(01) The problem
The problem
Reid Waters is a Miami DJ, producer and film photographer who helped bring dancehall, reggae and Afro-Caribbean sound into mainstream nightlife. His residencies, collaborations and brand partners were spread across social posts, and promoters had nowhere to see the full picture or book him.
(02) The plan
The plan
Give him an official site with the energy of his nights, and make booking and brand enquiries the easiest thing on it.
(03) What I built
What I built
- 01An artist website with a high-energy hero, links to Spotify, SoundCloud and Instagram, and a black and pink identity.
- 02An about page with the movements he helped start, the venues he plays and the artists he has worked with.
- 03An events page for upcoming and past shows, with a photo gallery from the floor.
- 04A brand partners strip and a contact route for promoters, venues and brands.
Stack · WordPress · Elementor
(04) The outcome
The outcome
- One official home that shows his credibility at a glance.
- A clear route for bookings and brand enquiries.
“They make it so I can just focus on being a creative and that's like, the dream of any performer.”
Reid Waters
Music producer and DJ
Project led by Wasif Mumtaz
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