Case 07 / 08 · Financial consulting · US
Olivantage
A content system, landing pages and A/B tests built to turn an expert firm's credibility into leads.
- Content system
- Landing pages
- CRO
(01) The problem
The problem
Olivantage advises high-income earners across four US cities. Its social channels were inconsistent and its website was not bringing in leads for its tax strategy work. The firm had the credibility; it was not showing it in the right places.
(02) The plan
The plan
Build a repeatable content system for social, map the search terms its clients actually use, and test the landing page until one version clearly won.
(03) What I built
What I built
- 01A content system across Instagram, LinkedIn and Facebook: copywriting, scheduling and a repeatable calendar.
- 02A seven-article SEO content map aimed at tax-strategy searches by $175K+ earners.
- 03A tax-strategy landing page with two A/B variants, testing the headline and the call to action.
Stack · Content system · WordPress · A/B testing
(04) The outcome
The outcome
- Organic social reach up 43% within 90 days.
- Lead-form click-through up from 1.8% to 4.6% with the winning variant.
- Five of seven target keywords on page one within 16 weeks.
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