Case 08 / 08 · Tax & business filing
FilingExpress
A brand and filing platform for a service launching on its own.
- Brand
- Platform
- SEO content
(01) The problem
The problem
FilingExpress, part of the Olivantage group, was launching as a standalone service with no brand of its own. It needed to feel trustworthy on day one, because a weak first impression would cost it before the site ever ranked.
(02) The plan
The plan
Design a brand built for legibility and trust, then write the site around the real questions people ask at each step of a filing.
(03) What I built
What I built
- 01A navy and white brand system with typography chosen for legibility.
- 02Landing page copy that follows the filing process step by step.
- 03SEO content for business formation and tax filing searches.
- 04The digital platform behind the service.
Stack · Brand identity · WordPress · SEO
(04) The outcome
The outcome
- Organic traffic up 58% in the first quarter after launch.
- Filing enquiry conversions up from 2.3% to 5.9%.
- Brand assets ready for web, print and social from one source.
Next case
Natoya Goule