Case 01 / 08 · Personal brand · Olympian
Natoya Goule
A two-time Olympian needed one official home. I built her brand, her website and her book launch.
- Brand identity
- Website
- Media kit
- Book launch
(01) The problem
The problem
Natoya Goule-Toppin has run for Jamaica at two Olympics and reached the 800m final in Tokyo. Her results were world class, but her presence online was spread across social profiles and press mentions. Sponsors and journalists had no single place to understand who she is or how to reach her, and she had a book on the way.
(02) The plan
The plan
One brand first, then everything built from it. I designed the identity and wrote the rules for using it, so the site, the media kit and the book launch would all look and sound the same without anyone checking.
(03) What I built
What I built
- 01A brand identity with a running-figure mark, a full wordmark, a peach, orange and black palette, and Futura with Libre Franklin for type.
- 02Brand guidelines covering her vision, mission, imagery and how the identity works across digital, media and partnerships.
- 03natoyagoule.com, with her story, career highlights, gallery, timeline, brand partners and a partnership enquiry route.
- 04A 2026 media kit for press and sponsors, and the launch pages and assets for her book.
Stack · Brand identity · WordPress · Figma
(04) The outcome
The outcome
- One official home for her story, her results and every partnership enquiry.
- The same look and voice across the site, the media kit, her social profiles and the book.
- A media kit brands and journalists can use without a back-and-forth.
“I needed help getting my book out there so I asked a friend and they put me onto this agency and from there, they took the wheel.”
Natoya Goule-Toppin
Olympian runner and author
Project led by Wasif Mumtaz
Next case
Angello Collins