Case 02 / 08 · Golf · Media · Events · Apparel
Angello Collins
Four sites, one ecosystem. Every brand he owns, brought under one roof.
- Coaching site
- Event site
- Store
- Ecosystem
(01) The problem
The problem
Angello Collins is a Class A PGA Professional, a Golf Digest Certified Instructor and a co-founder of ClubHouse Sessions. His coaching, his media brand, his events and his apparel lived in separate places that looked nothing alike, so a fan of one rarely found the others.
(02) The plan
The plan
Treat the four businesses as one system. Each site has its own job, but they share a design language and every one of them points to the next, so a lesson student can find the events and an event guest can find the store.
(03) What I built
What I built
- 01angellocollins.com, a coaching site that puts his PGA, Golf Digest and GRAA credentials on the first screen and turns visitors into lesson bookings.
- 02clubhousesessions.com, the media and events home for ClubHouse Sessions, with watch, events and subscribe routes.
- 03goinggolfing.clubhousesessions.com, an event site for the Going Golfing skins game with the player lineup, venue details and tickets.
- 04clubhousebrand.com, the ClubHouse Brand Supply store, styled to match the rest of the family.
Stack · WordPress · Shopify · Figma
(04) The outcome
The outcome
- Four sites that read as one brand.
- His credentials visible in the first second on the coaching site.
- An event-site pattern that can be reused for the next ClubHouse Sessions date.
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Brian Cunningham